MILAM & GREENE WHISKEY
Worked on branding, PR, and content development as a part of Big Thirst Marketing team
Launched and amplified YouTube series featuring Heather Greene
CHASE'S PLACE COCKTAILS + KITCHEN
Co-founder of cocktail bar serving seasonal small plates.
WINE AMERICA
Craft Beverage Modernization & Tax Reform Act - lobbied Congress in Washington DC for cross-industry tax relief for alcoholic beverage producers, made permanent in 2020
Website ADA Accessibility, consult to marketing committee and membership on best practices for online accessibility
Coordinator: 2018 Board of Directors Retreat
DTC WINE MARKETING SYMPOSIUM
Not Your Mother's Marketing: Influencer Strategy Panel
joined teams from J. Lohr and Sonoma-Coutrier in 2019
AUSTIN360
Developing native content and integrated marketing programs for advertisers. Managed advertising client portfolio
GUIDE TO FREDERICKSBURG
Worked on all copywriting, content planning, and copy editing in partnership with Jane Ko food and lifestyle blog
- Credited on the inside cover page
WILLIAM CHRIS VINEYARDS
Website, E-Commerce, and Custom Customer Data Platform (CDP/CRM)
Solution development, architecture, and project management building a company-specific customer data platform (CDP) - set up to run on the backend of a re-branded/re-designed website and online store utilizing Commerce7 and HubSpot software.
Structured online systems/communications and offline PR efforts to support an inbound content strategy centered on consumer education.
During this project, I developed backend customer tagging within the system to segment B2C, DTC, and B2B channels and serve smart content or trigger personal offline customer touchpoints.
TEXAS WINEGROWERS
Truth in labeling, establish trade group - join international org/cause WOA
Agenda, messaging, PR/Public Awareness Efforts
SXSW (2009 to 2019)
Amazon Prime Garden of Earthly Delights as seen in CultureMap
Brooklyn Vegan Showcase - beverage sponsor/activation #DrinkTexasPink, DTC delivery and distribution for self-distributed local wine producers
UTOPiA Sessions - partnership with Zilker Brewing Co
Food Tech Connect - Food sourcing panel and showcase of sustainable food companies and startups
Ray Benson's Birthday Bash benefitting Health Alliance for Austin Musicians - craft beverage sponsor and bar operations coordination
Content producer/arts blogger -
AOL Spinner, Performer Magazine, Austin360 Radio
